Tuesday, 26 April 2011

COMMUNICATION AS A SCIENCE

COMMUNICATION AS A SCIENCE

DEVELOPMENT OF SCIENCE COMMUNICATION
Communication is one of the disciplines of the oldest but the most recent. The ancient Greeks saw the theory and practice of communication as something that is critical. The popularity of communication is a blessing (a mixed blessing). The theories resistant to change even in the face of contradictory findings. Communication is an activity, a social science, a liberal arts and a profession. According to Ruben & Stewart (1998:18-37), these developments are as follows:

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