COMMUNICATION AS A SCIENCE

COMMUNICATION AS A SCIENCE

DEVELOPMENT OF SCIENCE COMMUNICATION
Communication is one of the disciplines of the oldest but the most recent. The ancient Greeks saw the theory and practice of communication as something that is critical. The popularity of communication is a blessing (a mixed blessing). The theories resistant to change even in the face of contradictory findings. Communication is an activity, a social science, a liberal arts and a profession. According to Ruben & Stewart (1998:18-37), these developments are as follows:

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Success and Your Business

Success and Your Business

It seems that the recession is affecting many nations. More importantly, it’s affecting businesses everywhere and the people that run them.

Each and every day, we read in the newspapers or see on the television screens more stories of the problems the recession is causing; the losses, the stresses and the redundancies.

We hear of corporations and companies large and small going out of business. In fact, we are surrounded by this doom and gloom. Somehow, we can easily get caught up with all this and we can live it day-by-day.

If we are so inclined, we could think the end of the world as we know it is upon us and there’s nothing we can do about it. Some people might just wish they could hibernate and to wake up only when it has passed. Sadly for some the pressures
become too great and they seek relief by harming themselves. This Special Report I hope will help them. These people are desperate for some relief and will do whatever it takes to a get it.

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What Is a Documentary?

What Is a Documentary?

Documentary footage is often regarded as' aktualitas' and pieces of recordings during incident actually took place, when people involved in it to speak, real life as it is, spontaneously and without any intermediary media. Although sometimes become material in the making of documentary, this factor is rarely a part of the whole documentary film itself, because such materials must be regulated, reprocessed, and organized structure. Sometimes even in shooting previously, various options should be taken by documentary film makers to determine the point of view, shot size (type of shot), lighting and others for to achieve the desired end result.

John Grierson to first find the term documentary in a discussion film by Robert Flaherty, Moana (1925), which refers to the ability of a media to produce visually document a particular incident. Grierson was believe that "Cinema is not art or tertainment, but a form of publication and may be published by 100 different ways to different audiences 100 as well. "Therefore, the documentary is one of them as a method cinematic publications, which in term is called "creative treatment of actuality" (Creative treatment of keaktualitasan). Because there is a creative treatment, the same as in Other fiction films, documentaries built and can be seen not as a recording reality, but as another type of representation of reality itself.

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STRATEGI PUBLIC RELATIONS

STRATEGI PUBLIC RELATIONS

Companies using the method of public relations (public realations) to convey messages and create attitudes, images and opinions are correct. Public relations (PR) is one means of promotion / communication important. So far, no more than a tool of public relations campaigns / communication the least used, but this tool has great potential to build awareness and frequency in the market, to strengthen the re-positioning of products, and to maintain the product. Public relations (humasa) is often equated with publicity. In fact, the publicity was only part of public relations. Publicity is the company's activities are designed to trigger media attention through articles, editorials and news that is expected to maintain awareness petrified, outlook and image of the community against the company thought to be still positive. Publicity can be used with a single benefit, mislanya launching new products or reduce the negative opinions that happen. Publicity can also be used for multiple benefits, such as improving some aspects of corporate activity.

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